Posts

Showing posts with the label Lytro

Lytro-Will this be the Revolution of Camera?

Image
Lytro, as I read it from newspaper today, named after the company name-it will bring revolution to the camera business today. Lytro, Inc. is a light field camera startup company founded in 2006 by Ren Ng, a light-field photography researcher at Stanford University. Lytro's products are targeted to consumer use, while the first company to enter the market of plenoptic cameras, German company Raytrix, has targeted its products to industrial and scientific applications of light-field photography. Lytro produces its own cameras rather than licensing its technology with an established manufacturer. In 2011, Lytro demonstrated capability to produce a camera that allows users to change the focus of a picture after the picture is taken. According to TechCrunch, plenoptic cameras such as Lytro's are "a new type of camera that dramatically changes photography for the first time since the 1800s." The company's first camera went on sale October 19, 2011 in 8 ...