Saturday, October 13, 2012

Lamborghini Plans More One-Offs

Expect more special editions and one-off models as Lamborghini is set to continue investing in creating even more exclusive supercars. That's according to CEO Stephan Winkelmann who, speaking at the Paris Motor Show, said: "We will continue to invest in one-offs like the Aventador J, or like the technical demonstrators with a very limited number of cars, up to 20, like the Sesto Elemento."Lamborghini's commercial director, Fintan Knight, was also asked about these projects' financial viability and enlightened us to the purpose behind them.

It's both a tangible and intangible gain, because you can't replace a car like the Sesto Elemento in the value it adds to the brand. Even today we see manufacturers showing chassis, which use the same carbonfibre technology that we used two years ago when we presented the Sesto Elemento."The cutting-edge Sesto Elemento carries a curb weight of just 999 kg and, thanks to the 570-horsepower 5.2-liter V10 sourced from the Gallardo, can sprint from rest to 62 mph in only 2.5 seconds and on to an electronically-limited top speed of 186 mph. All 20 units of the $2.2 million limited edition track-only Sesto Element have been sold out.
So not only do these special edition models turn a healthy profit, they also showcase new designs and technologies that ultimately influence future sports cars.For that reason, Lamborghini recently innaugurated a specialty assembly shop where these exclusive supercars will be built for the auto-show stand, the street and the race track.

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