Saturday, November 27, 2010

Getting to know your Adsense data with Google Analytics

Knowing your highest Adsense earning posts in your website is no longer a mystery, if you have integrated your Adsense with Google Analytic  accounts. Why would you need to know that?
It is everyone’s dream to have big earning from Adsense. That’s when integrating Google Analytics into our Adsense comes to the picture, providing more statistical data about your Adsense income, to help you achieve that goal.
Google Analytics can only track Adsense for Content data, meaning that,  Adsense for Feeds, Adsense for Search, and Adsense for Domain  is not traceable. But that’s more than enough when Adsense for Content represents most of your Adsense earning.
What will you discover about your Adsense from Google Analytics?
Top Adsense Contents
This is the most important of all, you wanna know which contents generates income the most, right? Pretty straight forward, having identified these highly income contents, you can
  • Optimize that post (on-site optimization).
  • Identify the topic with most income based on the top content, and focus on that in your future posts.
top adsense content Getting to know your Adsense data with Google Analytics
To go into details, click on one of the content links . Clicks, revenue, CTR , eCPM and etc is what you really want to know about.
adsense content Getting to know your Adsense data with Google Analytics
Filter the Contents
Back to the ‘Top Adsense Topic’ screen, use ‘Filter’ function (at the bottom of the screen) to analyze how certain keyphrases perform in your ads.  Keep in mind that filter looks for the content’s title only, not the whole content.
Filter is extremely a useful function, because it allows you to group posts with certain keyphrases together,  and how much it has generated income so far. This is one way to identify the topics that bring you earnings the most, besides the Top Adsense Content list. On the sample below,  I filter key-phrase ‘Celcom’ which generate $15.16.
top adsense content filter Getting to know your Adsense data with Google Analytics
Top Adsense Referrers
Besides knowing the top contents, knowing where it comes from is equally important. Although Google is dominant in internet world, you’ll be surprised on how other websites contribute significantly to the number of visitors that click ads on your websites.
This is more towards off site optimization. By identifying the websites that bring the visitors that click your ads, you can concentrate to that website, looking what visitors from there looking at your website. If it is search engines, optimize the SEO. If it is a forum, make sure you become an active member over there. These are just few examples that you can do if you know where they come from.
Back to the stats, by default, it will show you the ‘Adsense Revenue’ graph,  but if you click on the small arrow beside it, there are more graph options to choose, such as Adsense Ads Clicked and etc.  If you have Goal setup, it will be visible here as well.
referring sites Getting to know your Adsense data with Google Analytics
Clicking on referral link will show you further details about it. In this example, I would like to know how Google Image Search (imgres) brings revenue to this website.
referring link Getting to know your Adsense data with Google Analytics
Adsense Trending -
This part lets you view the trend of Adsense in a variety of view. Adsense revenue is the default option, but you can choose other trends by clicking on the small arrow beside ‘Adsense Revenue’ button.
adsense revenue Getting to know your Adsense data with Google Analytics
The view of Adsense Revenue per 1000 visits
adsense revenue per 1000 Getting to know your Adsense data with Google Analytics
The only thing that Google Analytics isn’t willing to reveal to us is, what keywords that bring them to your content that leads to the click. That is the biggest secret that Google won’t reveal so that their Adsense and Adworks ecosystem will run well.
Integrating Google Analytics with Adsense lets you discover a lof of things from your Adsense, towards achieving greater result from your Adsense Ads. I myself, really appreciate information that I gain from Google Analytic.

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