Besides revealing RM500-2,500 price drops for its post-GST range, Honda Malaysia also shared at a recent media gathering its to-date sales performance and plans for the future.
As of the first quarter of 2015, the company remains the top-selling non-national passenger carmaker, with 6,522 cars sold in January and 6,041 in February. In March, despite the uncertainty surrounding the impending GST, Honda Malaysia managed to shift over 9,000 cars – its highest monthly sales in history. Add the three months up and you get 21,563 units – 38% up from the same period last year.
“Moving forward in 2015, the forecasted TIV (total industry volume) is 697,000 units with a 4.6% growth. Our sales target for this year is 85,000 units and we have entered 2015 on a high note,” said MD and CEO Yoichiro Ueno.
The highly-popular HR-V has collected over 10,000 bookings since its February launch, resulting in a long waiting period. Ueno extended “sincere apologies” on behalf of the brand, saying that production will be maximised to keep up with demand.
The HR-V and CR-V facelift are currently leading the SUV segment in Malaysia, while the City, Jazz, Civic facelift and Accord led their respective segments in the first two months of 2015.
Before the year is up, Honda Malaysia will be establishing 11 new 3S facilities and five new body and paint centres to add to the existing 75 3S facilities, four 1S showrooms and 12 body and paint centres. The company is also looking to strengthen its presence in East Malaysia and suburban areas by setting up a regional office, training facilities, a distribution centre and a parts warehouse.
Read more: http://paultan.org/2015/04/03/honda-malaysia-sales-bookings-plans-april-2015/#ixzz3WSCq5pyF