Tuesday, December 3, 2013

Proton Persona SV launched – from RM44,938

proton-persona-sv-launch 011
We’re at Proton’s Bola! Bola! Bola! Mega Test Drive Carnival, where the national carmaker has launched a new variant of the Proton Persona called the Proton Persona SV.
Following on from the well-selling Saga SV that was launched in June, the Proton Persona SV becomes the most affordable Persona variant (sitting below the RM47,534 Standard manual, solid) as well as the second-cheapest Proton model currently on sale.
It’s based on the Persona Elegance (the 2010-facelift model). ’SV’ stands for ‘Super Value’, and to that end, the Proton Persona SV offers dual front airbags, front seat belt pre-tensioners, all-wheel disc brakes, ABS and EBD. However, there are no door visors, no fog lamps, no tailpipe finisher and the door mirrors are adjusted manually. The 15-inch rims wrapped in 195/60 series tyres carry on unchanged.
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Engine’s the same 1.6 litre Campro IAFM twin-cam four-cylinder that develops 110 hp at 6,500 rpm and 148 Nm of torque at 4,000 rpm. Suspension is handled by MacPherson struts up front and multi-links with stabilisers out back.
The Proton Persona SV comes with either a five-speed manual (RM44,938 solid, RM45,388 metallic) or a four-speed auto (RM47,938 solid, RM48,388 metallic). Prices are OTR with insurance for Peninsular Malaysia, and they include a two-year or 50,000-km manufacturer’s warranty.
There’s also an Easy Financing scheme that offers monthly repayments starting from RM388. You can have your Proton Persona SV in Solid White, Bronze Garnet, Tranquility Black, Genetic Silver, Fire Red, Chiffon Green or a new Atlantic Blue body colour (yes, the Suprima blue).
Proton targets monthly sales of 2,400 units, but COO Hisham Othman is confident the brand can sell more, citing the success of the Saga SV, which has received 42,000 bookings to date. Around half a million units of the Proton Persona have left the Tanjung Malim plant gates since the car’s 2007 introduction.

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